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BEA Late Summer's Breakfast


At the Ivy Brasserie in Soho, gathered more than 70 Executive Assistants, Personal Assistants and Office Support Staff to enjoy a Late Summer’s Breakfast organised by the Business Executive Academy-part of the Angela Mortimer group last Thursday.

The event’s main purposes were to provide a networking opportunity to the academy delegates and their colleagues and to announce the new business modules along with the flexible subscription policy of the program.

John Jeffcock talked to the attendees about the business school training the academy provides, he emphasised on the importance of professional development in the new work landscape, where PAs and EAs have replaced the middle management in corporates.

“The BEA is basically a mini MBA, it has sixteen masterclasses, each masterclass is a half day. They range from strategy all the way through to project management, procurement and people management” John Jeffcock, CEO of WINMARK global, UK.

Nilmini Francis one of the speakers at the event, and a graduate from the academy told the attendees that signing up for the BEA was one of those “seize the moment”.

“I have done this course many times, I’m now four months into a new role that has much greater strategic focus and much greater management involvement, so for any of you who are looking for a job, if you are interviewing, it’s a brilliant pull out in an interview” Nilmini Francis ,BEA delegate, UK.

Donna Coulling was the keynote speaker at the event. The room that held all the delegates for almost two hours energy magnified when Donna Coulling started telling her story of how she ended up working as a celebrity PA. The room was filled with great energy, lots of laughs and relaxed vibes.

“I’m very passionate, I train a lot and I speak in a lot pf conferences because I come from a different side of the industry I guess, but I still do the same job as everybody else in this room. I’m a big fan of networking and something like this is brilliant, where we could all get to know each other and share experiences.” Donna Coulling, celebrity PA, UK.

For more information about the Business Executive Academy and the masterclasses available, please visit or email

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